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Unified Telecom powers Ad-enabled mobile
content for Carriers and helps them in transforming into
a full-fledged media play from being a pure
telecommunication service provider.
The Carrier
as a “publisher of content” produces three types of
content – user generated mobile traffic, network
generated messages, and third-party content. Operators
have access to everything that the consumer does, so
they can take control of all levels of user activity.
This is the basis of our Mobile Media Platform (MMP)
which seeks to transform the existing telecom traffic of
the Carrier into Ad-enabled mobile media.
“Ad-enabled mobile content” business model
reduces the Carrier’s dependence on “subscriber-funded”
ARPU in its revenue mix. It also makes the premium
services (including 3G services) more affordable for
mobile subscribers through Ad-funding. |
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| Subscribers |
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For the mobile subscribers, the
platform empowers them by enabling fully
personalized opt-in/opt-out features and offers
a mechanism for charged, discounted or free
services through its subscriber
charging/gratification technology.
The
platform also provides a toll-free response path
to the subscribers for enabling
“click-to-action” interactivity with the
Advertiser/ Content Provider. This includes
click-to-call, click-to-SMS, and click-to-browse
for multi-channel interactivity.
Relevant
“Ad-enabled mobile content” received by the
subscriber is not only welcomed but often highly
appreciated. What can be more valuable to an
investor than a timely stock-market tip, that
too discounted by an advertiser ?
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| Advertisers |
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For the Advertisers, the platform
offers the ultimate targeting and profiling
potential with direct reach to highly-targeted
audience delivering the next best thing to
“word-of-mouth”. Further, it enables interactive
advertisements, creating a true engagement
between the brand and their customers.
The platform allows multi-layered Ad
campaigns by Advertisers comprising of multiple
Ad formats (text/ graphics/ audio/ video) and
multiple flights within a single
campaign.
Additionally, the platform
provides detailed, accurate and reliable
reporting, leading to measurable advertising
results.
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Personalised
Opt-in/
Opt-out |
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Free airtime
for
Ad views | |
